Feature Requests

To elaborate, our plan for this is the following: Keep "conversions" as an existing primary event type (lets call it custom event 0) Add new custom events in our database. These would be columns for custom event 1 through 10 and would be present in reporting as columns (not grouping attributes). In the UI, allow these to have aliases added. E.g. custom event 1 = add to cart, event 2 = lead, event 3 = checkout start, event 4 = purchase, etc. Allow JS code and postbacks to send theses events, with optional associated revenue. The event could send ce1, ce2 as the name, or the alias such as "lead" Custom Event revenue would also be a column in reporting, as would be cost per custom event, and event rate % (based on visits count). If a funnel has indirect conversion attribution enabled, we'd add a selector for what events should attribute and pass back indirect conversions/revenue, so that linked funnels don't get flooded with data.

Enriched Facebook Reporting UI that pulls data from FB and merges it with FF data, to create an ad/adset/campaign report with accurate spend, impressions, clicks etc. matched with accurate FF revenue and conversion tracking.

This is a feature we had in FF original -- the ability to use a token like {trafficsource-id:md5} which sends an MD5 hash of the token value. Ideally, user accounts would have a unique encryption key each, allowing them to easily decrypt any passed values. The use case for this is to allow passing of zone IDs and similar to networks without revealing them, as for many popular sources this readily reveals traffic source info.

Add visit fraction and flow % columns for breaking down visit counts at each table level

Update saved reporting views to include restrict data config

To make things faster, allow users to right click a funnel node > hold to duplicate, creating a new node of the same type, with the same contents if its a page group or condition node.

Simple flows -- a new UI to abstract funnels and make it easier to create them

Contextual row highlighting based on ROI

Microsoft Ads integration for conversion tracking

Quickstart wizard