Lots of performance improvements and fixes with our new rollouts, as below.

From the Campaign Analysis page, you can now do a rapid scoped update of cost for a campaign row, as below:

This will apply the total cost to whatever the current date range is, for that campaign ID and traffic source, making it easy to do quick cost updates and corrections.

We have now completed migration of our reporting and ledger (assets system) to version 2 services.

For the most part this should have no direct impact for typical users, but is a significant refactor on our side that helps with our development velocity.

We have also rolled out a bit of UI/UX polish.

Here's the quick list of changes/impact:

Reporting in general should have fewer issues -- but again, please report any scenarios where you get unexpected data, as this helps us polish every little edge case and complex grouping.

We have rolled out two new feature changes -- to rotators, and conditions.

We've had a few requests in the past for "smart" rotation where you can make sure the same user always gets rotated to the same page -- or the opposite, where a user is always routed to a new destination if they visit the same rotator multiple times.

This affinity and anti-affinity logic is now available in rotator node settings:

Note this data is at the session level, so is limited by the session persistence. A user coming back after seven days will no longer have session data (even if we recover the session ID from cookies). So this functionality is aimed at repeat visitors within a short timeframe, e.g. in a 24 hour window.

Just mentioning this now, and will mention again soon, but we are in the middle of migrating our entire assets database system and rolling out a new backend service for this.

Likewise, reporting V2, and soon will be migrating to a new auth system. These all enable us to move faster with development, improve performance, and remove some annoying historic issues.

We expect no downtime or issues, but like with all things, migrations can be complex and small bugs can appear, so we'll announce in advance and appreciate your patience with any things that pop up.

We've rolled out a few quality of life changes.

New PII data passthrough, dedupe IDs and logs

Want to track extra data with your conversions?

Event data is here!

Previously, you could only use transaction ID with conversions to track conversion-specific info.

Now, we have introduced two new "event data" attributes that are passable in postbacks, JS and API uploads.

You can find them in the tracking codes section:

You can also show them in the report builder, and as columns in raw events:

These fields will allow you to send cusotm data about conversions AND custom events. They do not impact deduplication like transaction IDs do.

The fields support up to 1024 characters, so you can also send multiple bits of data with some separators, or some JSON that you can digest and use later with API-based queries.

Then you'll appreciate this new node type: the Action Proxy, now available in the funnel builder.

The action proxy will take any incoming action and bounce out to the same action. It's a passthrough node.

Imagine you have a listicle with 20 buttons each going to a different offer. You have to make connections from your lander to each destination offer individually.

So far so good.

But now what if you have half a dozen landers you want to test, and you want them to be separate nodes?

It starts to get messy, with each lander needing to make 20 separate connections to the offers, causing a criss-crossing mess.

This is where the action proxy simplifies things:

Here, I connect all my landers to the action proxy and use our multiple actions feature -- you can edit an action and have many different numbers go down the same path. Above I have 5 actions on the first page, three on the second, all going to the middle action proxy node.

Then, I can connect each action number to it's intended destination. Whatever action I click on from the lander, it goes down that path after the action proxy node.

Now I can add more listicles as nodes (if I don't want them inside an existing lander group node), make a single new connection, and have it all route fine.

And if I want to split test offers, it's much easier to add new items, or throw a rotator into the mix to split things even further -- without as much visual clutter.

We've rolled out some other updates too but we will announce their details early next week.

We have updated our Raw Events page to now have better sorting and filtering.

Hi all,

We're excited to release a major reporting update: Action Data.

A lot of people have asked in the past about seeing exactly which action users clicked and the conversions that came from those.

We have now added this to journey reporting and heatmaps, along with some new attributes.

Within the report builder you can now see a few more journey attributes that have "w/ actions" in them.

Using these you can add action steps to the breakdown:

You can now see the breakdown of clicks and CTRs for each action, as well as the downstream conversions, conversion rates, and ROI.

This leans into the power of having a visual funnel builder and flexible flows. Now you can easily break down the performance of different CTAs and paths at the action level.

We have also added a new "Pages > Action Number" attribute that provides a simpler breakdown:

These are all under the "Journey Mapping" category in the attributes list.

Additionally, you can now see analytics data on actions in the funnel builder's heatmap:

​Here, we have added data on the action connections when available, to show clicks, CTR, and other data depending on the report selected.

Note that unfortunately this data is only available from now, after our update -- not for past data. Be aware of this when using these reports across a wider time range.

As this stems from journey data, it's important you group by funnel first in the report builder, then these types of attributes, to avoid confusing data.

We have rolled out some backend UI updates to improve tracking and the ease of accessing and understanding tracking codes.

On the tracking codes page, our JS and links are now better presented alongside all their parameters.

You no longer need to search through help docs.

There's a lot of attributes you can use in postbacks/JS that you may not know about, and now you can see them all in the tracking codes section.

For "black box" scenarios like Shopify checkouts or clients that can only place conversion tracking JS + don't allow much tracking, we have added a new fingerprint solution.

The use case for this is creating a fingerprint on the page just before the "black box" -> user then clicks through -> in later conversion code, the same fingerprint can be used to connect the dots with the previous session.

This allows for tracking conversions or continuing a session after some bridge that may have completely blocked tracking continuity.

You can find more info in the tracking codes section. Note this should only be used in those cases, it should not be used for normal tracking that is working fine -- will generally slow things down and provide no benefit there.

One challenge with sessions (our vid) is that they are temporary, and the expiry is not completely controlled (it will be say 72 hours but will be limited by the storage capacity of our edge session servers).

To improve this and reduce the occurrence of "organic traffic" or failed clickthroughs, we have added a new session recovery cookie mechanism.

When someone loads a redirect/direct link, we drop a new cookie that can be used later to recover initial session data, allowing reconstruction of the original data -- like traffic source, URL parameters, etc.

If you have a lot of repeat visitors or people who come back after many days, this will help maintain tracking and reduce organic traffic, which can't send events back to an original traffic source.

In case you missed it, the billing section is now revamped and allows you to pick addons, and shows the upcoming addons we are working on.

Lots more updates on the way!