We have rolled out some backend UI updates to improve tracking and the ease of accessing and understanding tracking codes.
UI updates
On the tracking codes page, our JS and links are now better presented alongside all their parameters.
You no longer need to search through help docs.
There's a lot of attributes you can use in postbacks/JS that you may not know about, and now you can see them all in the tracking codes section.
Fingerprinting
For "black box" scenarios like Shopify checkouts or clients that can only place conversion tracking JS + don't allow much tracking, we have added a new fingerprint solution.
The use case for this is creating a fingerprint on the page just before the "black box" -> user then clicks through -> in later conversion code, the same fingerprint can be used to connect the dots with the previous session.
This allows for tracking conversions or continuing a session after some bridge that may have completely blocked tracking continuity.
You can find more info in the tracking codes section. Note this should only be used in those cases, it should not be used for normal tracking that is working fine -- will generally slow things down and provide no benefit there.
Session robustness
One challenge with sessions (our vid) is that they are temporary, and the expiry is not completely controlled (it will be say 72 hours but will be limited by the storage capacity of our edge session servers).
To improve this and reduce the occurrence of "organic traffic" or failed clickthroughs, we have added a new session recovery cookie mechanism.
When someone loads a redirect/direct link, we drop a new cookie that can be used later to recover initial session data, allowing reconstruction of the original data -- like traffic source, URL parameters, etc.
If you have a lot of repeat visitors or people who come back after many days, this will help maintain tracking and reduce organic traffic, which can't send events back to an original traffic source.
Billing section changes
In case you missed it, the billing section is now revamped and allows you to pick addons, and shows the upcoming addons we are working on.
Other small fixes:
- Updated our domains page to use a new consolidated API. This gives more reliable redirect checks, and API users will now be able to add/remove domains programmatically. Documentation to come
- Updated our Reddit API integration to use their new V3 API
- Improved table loading and sorting as you navigate between pages
- Updated the navigation menu to open to where you are, when reloading pages (before it always collapsed and didn't highlight your current page)
- Fixed conversion_time overrides that were not working correctly in postbacks
Lots more updates on the way!