Within FunnelFlux we have separate lander and offer metrics.
This is accurate but can be a little confusing and inefficient when you just want to see "page metrics".
So, we have rolled out new page metrics that represent lander and offer activity (i.e. pages) in one column. It's the sum of lander and offer metrics added together.
These are now available on all reports. We have also updated the common metrics tab to include these and improved the set here to have all the most popular columns:
You can update to try these new metrics by clicking column settings on any page.
Journey Improvements
We found a logic issue where repeated clicks from pages were making longer and longer journey paths, rather than forking.
This was resulting in excessively long and complex trees, especially in listicle situations and those where multiple clicks originate from the same page.
The end result is lander reports becoming extremely slow in some cases, due to the sheer number of unique paths involved (something which is used behind the scenes to show downstream conversions on landers).
We have made updates to this, so journey complexity and lander reporting speed should improve for impacted users.
Miscellaneous Fixes
- We fixed the footer summary row caching when reloading pages (was disappearing, now is maintained)
- More optimisations to backend queries, making all lander/offer reporting faster
- Fixed an issue with ROI highlighting always turning on, instead of toggling correctly
- Fixed compact table mode, which had regressed and was not styling properly