Improved Automatic Filtering
We have added ISP-based filtering to our pipeline that will automatically add a "filtered" flag to visits coming from an internal non-human ISP list.
This in paticular will reduce the amount of spammy visits you see from Facebook/TikTok review agents.
These visits get marked as "filtered" and can still be shown in the report builder later (see next section).
Right now, we have identified about 35 key ISPs that are high volume, across multiple countries, and meet various other criteria.
We will also be back-dating all analytics data to apply filtered status for these.
If you find certain ISPs in your own analysis that are problematic 100% of the time, please let us know.
Reporting UI/UX Improvements
Carrying on from the feature above, we have reorganised the report builder to make it a little cleaner, and have added a new settings area.
Here, you can toggle whether or not to show "filtered" data.
Additionally, you can toggle to hide visits where the connection type is Hosting Provider or Known Proxy.
These are usually annoying in stats data, so we have enabled this setting by default.
The entrance/event time attribution toggle has also moved here.