We are working on some new
integrated reporting UIs
that pull data from a traffic source and merge it with FunnelFlux data in one table.The benefit of this is being able to show accurate ad spend data, alongside things like ad impressions, clicks and CTR.
You can find our help documentation here.
We intend to expand this further in the future with breakdowns e.g. keyword -- and likewise for other sources we add. We intend to add Facebook, TikTok and Microsoft Ads in the short-term.
The feature is currently in beta, feedback welcome!