We're happy to announce the release of our FunnelFlux Pro 2.0 UI.
On the surface it should look and feel the same (so this isn't a disruptive change) but a lot has changed under the hood to make our future development faster.
In general you should notice a few quality of life improvements:
- Reporting and general app navigation should feel faster
- We have improved the table visuals and ROI highlighting
- Most parts of the UI lazy load content, improving responsiveness that should specifically benefit users with a lot of assets
- Quickstats load faster and the reports have been improved
- The UI in general should feel more visually consistent and smooth
- Below I'll detail some of the more significant changes.
A New Funnel Builder UI
We have rebuilt the funnel builder using a completely different rendering system.
Here are the bullet points:
- From the funnels page, there's now an [edit] button on the left to open funnels in the visual editor. The other icon will open settings like it does on all other pages
- Funnel tabs are gone. You can now select open funnels from a dropdown menu and choose to add new items to the list, then switch between them on the fly (they also load much faster now)
- The funnel canvas is now easier on the eyes and has bigger nodes, making it easier to see the node names in full
- There's now a map and better zooming/scaling buttons for those with bigger funnels
- You can change the connection mode to suit your funnel style
We plan to add an "extended mode" of sorts for nodes, allowing you to show bigger nodes with more info -- e.g. a longer name, the node ID, the number of pages inside, etc.
New Attributes For Tracking Fields
Previously we had a "Traffic Source > Tracking Fields" complex attribute, which would group by traffic source, then list all your tracking fields that you can then expand.
However, this made it impossible to group by one tracking field and then another.
We are deprecating this in favour of two new attributes:
- Tracking Field List (Fields)
- Tracking Field Values (Values)
Now, you can chain these together, allowing you to drill down into any URL parameter, then another again in a flexible tree.
So for example, if you had traffic source fields like category, network, ad type, publisher, you could now easily drill down by category > network, then quickly switch to ad type > network, then network > publisher -- all without having to reload a new report.
If you group by traffic source first (or have a filter applied to show a single source only), it will show the field IDs and their corresponding names, like in the image above.
If you do not have the traffic source filtering in place, it will show a generic listing of c1-c20 fields.
Tree and Flat Mode Reporting
In the report builder you can now switch between two separate tables -- Tree and Flat mode.
In flat mode every attribute will be an independent column with all data loading at once. This is very useful if you're trying to export data and/or want to use the inline filters to find specific data.
In flat mode you are limited to 10 attributes max, and Journey attributes are not available (as they are inherently tree-structured data).
As with any big refactor, there will be small bugs and issues that we haven't spotted, so we'd appreciate if you can report any issues you see.
Breaking API Change
To improve the new UI we had to change journey attributes.
We don't see any API users using these so are introducing this change without a transition period.
In the new format, a journeyData attribute with nested hierarchy is returned instead.
If you don't use the API, or do but don't use journey reports, you can safely ignore this (so pretty much all of you can ignore this).
Other Small changes
- Facebook custom scenario settings now allow you to set your own specific event names to send
- Fixed some issues with intregrated reporting APIs
- For now, saved views are gone -- we will bring these back eventually
- Bajillions of other small bugfixes/tweaks
You may also notice AI nodes in the funnel builder... they will be launched soon!
That's it for now -- enjoy the UI, sorry in advance for any bugs you may discover and thank you in advance for reporting them 😅