Hi all,
We're excited to release a major reporting update: Action Data.
A lot of people have asked in the past about seeing exactly which action users clicked and the conversions that came from those.
We have now added this to journey reporting and heatmaps, along with some new attributes.
Within the report builder you can now see a few more journey attributes that have "w/ actions" in them.
Using these you can add action steps to the breakdown:
You can now see the breakdown of clicks and CTRs for each action, as well as the downstream conversions, conversion rates, and ROI.
This leans into the power of having a visual funnel builder and flexible flows. Now you can easily break down the performance of different CTAs and paths at the action level.
We have also added a new "Pages > Action Number" attribute that provides a simpler breakdown:
These are all under the "Journey Mapping" category in the attributes list.
Additionally, you can now see analytics data on actions in the funnel builder's heatmap:
Here, we have added data on the action connections when available, to show clicks, CTR, and other data depending on the report selected.
Note that unfortunately this data is only available from now, after our update -- not for past data. Be aware of this when using these reports across a wider time range.
As this stems from journey data, it's important you group by funnel first in the report builder, then these types of attributes, to avoid confusing data.